Jenny Moore and Lisa Meyer are Capsule – Birmingham promoters of great alternative music and arguably the sole reason why great alternative artists visit the home of heavy rock music. In 2003 they launched Supersonic festival, which has carved out a reputation as the best and loudest noise festival in the UK – if not the world –seeing headliners including Mogwai and Sunn O))) – and has an undeniable knack for getting the world’s best alt. bands onto a UK stage for the very first time. Last year saw the first ever UK show for Italian soundtrack legends Goblin (whose credits include George A Romero’s Dawn of the Dead and Dario Argento’s Suspiria) – it was truly a magical moment.

Supersonic takes the best parts of city and field festivals and infuses them into one. The festival site – Birmingham’s Custard Factory – is closed off from the rest of the world, yet you still get to sleep in a comfy bed and have a shower every morning. The pool that provides the centrepiece to the Custard Factory is drained and made into the main stage, whilst readymade venues become other stages and a cavernous warehouse provides a second large stage, tailormade for the incessantly loud noise Supersonic has become known for. It’s a one of a kind, and the people who attend are described by Lisa as “people who want to experience something new and aren’t afraid to go see something a bit different, it’s definitely not for fans of playlists.”