The key objectives of the We Are Eastside initiative were to
– Build and develop awareness amongst new and existing regional audiences of We Are Eastside.
– Profile the sixteen organisations involved individually and as an ‘arts hub’ and destination to a national audience
– To improve communication amongst the organisations based in Eastside for future collaboration and advocacy
The work delivered included the design and implementation of the We Are Eastside guide, created by artist James Langdon and the We Are Eastside blog. Capsule were instrumental in setting up the Eastside Consortium.
In addition, local historian Ben Waddington was commissioned to deliver Eaststride, a walking tour of the area, introducing visitors to both the contemporary organisations based within Eastside as well as the historical context of the area. A hosted press visit took place and as a result some key cultural journalists were introduced to the work of Eastside organisations. A BBC Culture Show was secured for the following year, reporting on Eastside as Birmingham’s cultural hub.
In 2012 We Are Eastside presented Birmingham – The Magic City as part of ‘City States’ at the 7th Liverpool Biennial – welcome to the hidden undergrounds, blushing civic pride and future visions of our ‘magic’ city.